After this time, the “Snap” will disappear from the network and will not be found by other users. This is the exclusivity of the content.
In order to expand this service, the app has added live text, chat and video calls between followers to its features.
This is why the social network is so popular among today's youth.
The way to use it is to select a list of friends to whom you want to send your “Snap” or use the option called “My Story” so that all your contacts see your content on their respective walls.
On the other hand, and in a nutshell, Snapchat's potential lies in the fact that it plays with the only thing that cannot be bought: users' time.
Communication on this social network can be described as ephemeral and private, as we mentioned before: exclusive.
Both the receiver and the transmitter know that the content will self-destruct in 10 seconds without leaving a virtual trace , so special care must be taken.
Its added value lies in the fact that it encourages users and brands to share information in a much more active and creative way.
This can be an opportunity for your brand to get much closer to users or audiences.
Are you one of those who think that Snapchat is very similar to Instagram? Well, you're wrong.
If you've already tried using this social network and gave up without seeing the fun in it, we'll show you how to get the most out of it.
Content expires, so there is no traditional news feed like on Facebook.
Look for creative editing options: you can add your location, temperature, use Snapchat's phone number identifier philippines very famous facial recognition filters , add drawings, emojis, texts , among other things.
You have the option to send videos or photos to specific followers. The other option is to have everyone see your content before it expires.
You can share your daily life with photos, selfies , situations at work, landscapes, etc.
You can communicate in real time with your followers by sending them images or texts and they can communicate with you too.
Benefits of Snapchat for brands
You may be wondering, is this fleeting Snapchat communication really worth it? The fact that the photos and videos you share only have a lifespan of just 10 seconds may make you think that the effort will be in vain.
However, we believe that this is precisely the charm of this social network.
The length of time the content shared there lasts makes everything more spontaneous, random, and even informal.
By playing with text, drawings and filters, brands have greater freedom in the way they communicate with their users.
Getting a message across quickly and effectively is, in fact, a challenge. But there's a reason Snapchat has positioned itself as one of the most used visual platforms, even though others have tried to appeal to the same type of way of sending content.