You can also use pre-designed email templates for common communication needs, such as appointment confirmations and case updates. Finally, it might be a good idea to integrate your email marketing platform with your CRM system to create a centralized location to manage customer profiles and communication history. Monitor your email marketing campaigns Sending emails is just the first step. To make sure your efforts are paying off, you need to track key email marketing metrics and KPIs to understand how your emails are performing.
GetResponse comes with built-in analytics that armenia telegram database make the task very easy. Here’s what you should monitor: Open rate: This tells you how many people opened your emails. A low open rate means your subject line needs work, or you need to send your emails at the right time. Click-through rate: This shows how many people clicked on the links in your email. Use it to evaluate whether people click through to your website or download the resources you provide via email.
Conversion rate: Did people take the action you wanted them to take after opening your email? Conversion rate tells you how effective your email is at achieving your goals. Unsubscribe rate: It’s natural for some people to unsubscribe over time. The average unsubscribe rate is , and a rate higher than this may mean your content is less interesting or that you're emailing people too frequently. Bounce rate: This means the email is undeliverable, usually due to incorrect email addresses or spam.