The marketing director must sell the business owner a plan for achieving

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If a marketing director, preparing for the first meeting with shareholders and top managers, puts himself in their shoes and thinks: “What would I do if I became a shareholder of this business?”, then he will significantly simplify his life in the future, because the owner is looking for a business-oriented person first of all. This is logical, because the person who created the business has a different type of thinking. And you need to understand it.

During the rest of the interview, business owners are most often concerned with switzerland customer email list operational issues. This means that the marketing director must know how to use certain tools to achieve a particular goal. The specialist’s task is to create plans that will be understandable to shareholders so that they can quickly “buy in”.

The goal and earning money. Make him want to work with you and move within this plan.

At the next stage, the marketing director must be able to show real, fast results with the team. To do this, at the very beginning you need to understand and explain to the business owner what specific results he expects. If you do not discuss these points from the very beginning, big problems await you.

You need to be able to be on the same wavelength with the owner, understand the goals of his business in the future, both for 3 years and for 10 years. It is important to go through this conversation together, and then adjust plans and ideas as part of planning weekly, monthly or quarterly reporting.