Boost Interactivity
Creating opportunities to interact or engage with your newsletter content gives subscribers another reason to interact with your emails. Using polls and surveys to get your audience's opinions on the latest news and trends gives you more insight into what your audience is interested in.
Interactivity is also a great way to get your subscribers thinking about a specific topic. For example, you could pose a question related to your industry and include the most interesting answers in your next email.
In addition to getting customers to think about philippines email address list own answer to your question, even those who don't engage will be exposed to new perspectives from other customers.
Newsletter Strategies
Similarly, asking your audience for questions that you'll answer in the next newsletter gives subscribers the opportunity to steer the content toward topics that interest them. The questions and answers you get from doing this can also be a useful source of future content ideas, as it highlights what your customers want to know more about.
Get the timing right
Timing has a huge impact on the success of your newsletter. The right schedule depends on your business and your customers, but there are some basic rules that apply to most audiences:
or having fun, without reading their emails.
Mondays should also be avoided, as your recipients likely already have a backlog of unread emails from the weekend.
According to recent research from Mailgun, emails sent at 3 p.m. on a Wednesday are more likely to be opened.
Source: MailGun
Source: MailGun
While these rules can provide a starting point for your newsletter scheduling, every audience has different preferences. As a result, it's important to test different schedules and periodically analyze the results to find out what works best for your subscribers.