Read also: Where to start developing a Telegram channel

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From a business perspective, bots are convenient, economical, and profitable . They help build loyalty by offering promotions, news, consultations, order status updates, and other services in one place.


Unofficial advertising in Telegram channels
Next, I want to talk about advertising in Telegram channels. We conducted an interesting laos customer email list experiment that began in November 2023. "Pharmacy 911" entered into an exclusive partnership with several Telegram channels to promote our products and brand.

When planning marketing campaigns, it is always necessary to clearly define the goal of each channel. For example, if we aim to increase sales, we use tools that work towards this goal, such as targeted advertising, contextual advertising or Performance Max advertising. If we need to increase brand awareness, it is worth using channels with a wide reach and the possibility of frequent contact with the target audience.

Marketing tools usually do not overlap: one channel serves one purpose, another serves another. For example, if we are building a sales funnel, its top level focuses on informing about the product or service, and the bottom level includes tools for obtaining customers, leads, signing contracts, etc.