Wen Haichao, Senior Manager of Product Marketing at Baidu: Today I will take you to review the key points of 2016 and the focus of 2017 for all Baidu's commercial product systems.
Baidu's commercial product system has a total of 20 product lines and 200 search styles, such as Huabiao, Pinzhuan, Knowledge Marketing, Encyclopedia, etc., which are actually quite scattered, which leads to our incomplete understanding. There are some very good products that we don't know at all. So in the past 2016, we have been continuously working on the product market, leading the entire industry ecosystem with our leadership, and then building excellent content so that more practitioners and learners can see it. This was our focus last year.
In 2017, Baidu will focus on the areas of information flow and local marketing, and our agents should pay special attention to this when serving our customers.
7. Search industry review and trend outlook
Zhao Yang, founder of SEM Alliance: Today I will mainly share israel phone number data with you the work experience and changes of SEM practitioners in 2016, as well as the operation methods that should be adopted in 2017. 2016 was the year with the biggest changes for Baidu. We made a lot of adjustments, including user optimization, including increasing credit levels, controlling advertising space, industry restrictions and censorship. But for practitioners (SEMers), they encountered very great pressure and difficulties. Of course, we also made a lot of adjustments to cope with it. For example, we tried to add more distribution channels, increase the traffic of Q&A and pictures, etc.
The overall traffic of information flow products is not particularly large at present, but it is larger than the traffic of DSP. We also hope to open up a new traffic channel for us to obtain more accurate traffic.
Next, let's talk about the development of information flow in 2017. I personally think that all industries should try to open an information flow account as long as they can. Because now search visitors search after they have a need, to find products that meet their needs.