Specific audiences based on demographics, interests, and behaviors

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2. Increase in sales Use clear calls to action (CTAs) to convert interest into purchases. For example, you can create limited-time offer ads with a “Buy Now” button that leads directly to the purchase page. In Facebook Ads, you can effectively use CTAs to guide conversion. 3. Visibility and reach Given Facebook’s global popularity, with approximately 3 billion monthly active users, according to Statista , your ads can reach a wide and varied audience. So it’s a great opportunity to increase the visibility of your Facebook page and expose your products or services to a large number of people.



4. Improve your branding Strengthen canada phone number list your brand presence through recurring ads that clearly display your brand identity. For example, you can maintain a consistent design across your stories or image carousel, creatively incorporating brand identity and taglines across all ads. 5. Detailed segmentation You can target your ads to For example, if you offer tutoring services, you can target parents with school-aged children in specific geographic areas. 6. Lead capture Take advantage of ads to collect valuable information from potential customers.



One idea to do this is to offer a free e-book as an incentive for users to leave their email address through a form on your landing page. 7. Increase in web traffic Drive traffic to your website to improve metrics like dwell time and SEO. For example, if you own a health food store, you can run ads that link to interesting blog posts about the benefits of your most popular products to increase visits to your site. Examples of ads for your Facebook Ads campaigns 1. Image Ads Use these ads to highlight or promote a product or service through an image that can be a photograph, illustration or design.