The concept of crisis management

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This term has not appeared very long ago. It is believed that this problem became relevant during the economic reforms of the 1990s in Russia and the widespread bankruptcy of both young and long-standing enterprises. At the same time, a crisis is a common phenomenon in a market economy, in which (by analogy with Darwin's theory) the strongest survive.

A company that does not fit the external environment must either adapt and use its advantages wisely, or close down. Thus, in Japan, approximately 3,000 small and medium-sized enterprises close down every month, and approximately the same number of new ones appear. That is, the business crisis is taking place in many list of honduras cell phone numbers countries.

The market economy is characterized by the fact that a crisis can develop at any stage of the company's life cycle (beginning, growth, maturity, decline). Short-term exacerbations do not change the essence of the enterprise and can be quickly eliminated. If the organization as a whole works ineffectively and anti-crisis management programs are not implemented in time, then the economic exacerbation is delayed and can lead to bankruptcy. If you notice the signs of the onset of a crisis in time, it can be prevented or made less acute.

Anti-crisis management of an organization is management, the purpose of which is to predict the danger of exacerbation, assess its manifestations, take measures to reduce its negative consequences, take into account crisis factors for further business development. That is, the approach under consideration is a set of measures to identify, prevent, eliminate and overcome crisis phenomena and their causes at all economic levels of the organization.

The concept of crisis management

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During crisis management, measures are taken that are first used by the company to prevent a critical situation and stop work, and then to find opportunities that will allow development in a difficult period.

Such events are carried out for a certain period of time. Crisis management can last, for example, 6 or 12 months. It is planned that during this time the enterprise will be able to stabilize, overcome the crisis stage and save as many jobs for the staff as possible.

A manager who carries out such work must be quick and precise in his actions and be able to make difficult decisions in conditions of financial constraints and uncertainty.

The main elements of crisis management:

Goals - they are set initially. For example, using the crisis, to achieve the required sales volume or to prevent the company from going bankrupt.

Strategy is a behavior model that will allow achieving a goal. It can be proactive (to prevent a critical situation at an early stage) or emergency, involving measures to overcome the acute phase of the crisis. In the second case, the time for decision-making is limited.

Tasks are a list of priority actions to achieve a goal. For example, calculate the risk of bankruptcy or appoint an arbitration manager. Each task has its own deadline.

Accountable persons are a manager or several people who are responsible for the execution of tasks in accordance with the strategy and the achievement of stated goals.