Elvira Fakhrutdinova, Senior Performance Manager, Rodnaya Rech Group of Companies
Many advertisers still do not take Yandex Zen seriously. Like, what should we do on a platform with articles about recipes and cosmetics? Today, such an approach can cost lost sales and coverage. In this article, we tell you what advertising opportunities are available in Zen, what are the features of different formats and what results advertising shows there.
Content
A New Look at Zen
Promo video
Promotion of articles
Channel management
Native advertising among bloggers
Cases of advertising effectiveness in Zen
Marilyn.ru: passive leads and long-term effect
Online store of children's overalls Cave: 286 requests from articles
Barrier filters: click for 5.41 rubles and macedonia telegram number database more than 200 thousand traffic
Microdistrict "Khoroshy": sale of apartments in Chita for 19.5 million rubles.
Tips for promoting content in Zen
A New Look at Zen
Today, Yandex Zen is a giant recommendation media platform with hundreds of topics: from daily news to modern scientific research.
Here are some facts that may change your mind about Zen's advertising capabilities.
There are more than 45,000 channels here, and after the blocking of extremist social networks, their number is growing.
This is a recommendation platform, meaning that each user sees only what may be interesting to them. Collaborative filtering is also in effect here – showing similar content to users with similar interests. This allows channels to quickly develop and gain reach and activity.
Zen is opened by 20 million people every day and used by about 60 million people every month.
The average Zen user reads it 45 minutes a day.
The audience consists of men and women in approximately equal proportions (48% and 52%), the predominant age categories are 25-34 years (24%), 35-44 years (31%), over 55 years (20%) and 45-54 years (19%). Thus, this is a quite solvent audience.