Podcasts have gained their popularity as a medium thanks to their personal nature (since you’re listening in for a period of time consistently), and its mobility factor (people often tune in to podcasts when multitasking, such as en route to work). Use these to your advantage as well - when your business understands its audience and goals, you can fit seamlessly into the routine of your listeners.
Since this is a spoken medium that is generally russian numberst planned, though not read out and rehearsed, you can engage in conversation and provide an environment that puts listeners at ease. This is another way to utilise this medium since familiarity and comfort go a long way in building long-term relationships with audiences.
Finally, you can re-use the content from your podcast for various marketing initiatives. For example, you can have an interview transcribed and shared on the company blog. You can also generate excitement for an upcoming episode by sharing an audio clip via your business’s social media platforms. It’s also incredibly easy to get started with podcasting, so the barriers to entry are minimal, especially when compared to video content, for example.
The Advantages of Podcasts for Your Business
Advantages for Business Using Podcasts
Now that we've covered all the benefits of the medium, let's take a closer look at the ways it can benefit your business.
Podcasts Establish Your Brand
Podcasts can quite literally be the voice of your business. It can help to establish your brand - the essence of what your business is about, what you do, and why it matters. An important knock-off effect of this is that credibility in your brand deepens, and your business will be able to establish itself as an authority within its industry. You can share all sorts of information, from advice to insights in various different podcasting formats, like Q&A style segments or more traditional-style storytelling.
Branding is a very important part of marketing for your business, though this advantage needs a strategy behind it to be effective. That is to say, you needn’t offer endless valuable content for free each week, but rather to inspire and encourage others to turn to your business. That leads us to the next advantage which is to:
Encourage Loyalty Among Audiences
When you’re actively engaging with your audience on a continuous basis, you’ll be building routine and rapport. This will encourage audiences to stick with and follow your brand on a recurring basis.
You’re creating loyalty, even if it is just to your podcast series, though this will undoubtedly lead to ongoing support and dedication on behalf of your business as well. With a podcast, you can show your expertise, dedication to providing value, and stand out as a business people can rely upon.