Why are my emails arriving as Spam?

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If you notice that your emails are arriving in your recipient's spam folder, you may need some extra configuration on your server or you may be misusing email.

In most cases we see, the problem is due to an incorrect configuration of the sending server.In other cases, it is because you are actually sending spam without knowing what it means. In this article we explain what spam is.

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What happens when a legitimate email is filtered as spam?
Now, if we rule out sending mass emails, there are many other reasons why your emails could be arriving as spam. And they are not necessarily related to the use you are making of your account.

Analyzing the number of times we have seen this problem, we have come to paraguay whatsapp resource the conclusion that if your legitimate emails are not arriving where they should, it is very likely that you need toassistance from your hosting provider to review the server IP and/or configure email authentication.

These are the two problems we see most frequently:
1 - Low reputation of the IP address of the server sending the email:
If the server's IP address is blacklisted or has been previously identified as a source of spam, any email sent from that IP address is likely to be considered spam.

If spam emails have been sent from your server in the past, your email may be filtered as spam in the future. Email providers use the sender's behavioral history to determine whether incoming emails are legitimate or not. It may not have been you, or anyone else in your company. But if your hosting service is shared and your emails are managed from there, the IP address your emails are sent from is the same as many other users.

To avoid this problem, you should choose a more reputable hosting server or switch to a superior alternative such as email management through Google or Microsoft.

2 - Lack of authentication settings:
Email authentication techniques are used to verify the identity of the sender of an email and confirm that the email has not been modified during transmission.

Authentication techniques include DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication Framework (DMARC).

By using email authentication techniques, legitimate senders can ensure that their emails are delivered to the intended recipients and are not blocked by spam filters. Additionally, these techniques help protect email recipients from fraud, spam, and phishing.