How to Write a First Email to a Potential Client

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The first email to your prospect should be short, but lead to further communication in an easy manner. Remember that sales emails are necessary to build communication with potential clients, they are not like a regular newsletter. The point is that the relationship with the addressee has not yet been built, which means you cannot demand their undivided attention.

Often managers complain that letters remain unanswered. There is nothing unusual about this, because most often such messages are overly complex and unclear. As experience shows, almostchangsha mobile phone numbers database any e-mail is built on the following topic:

topic: ABC (this is how we will designate the company for the example);

address: greeting + name + classic question about how you are doing;

a paragraph about the advantages of ABC company;

description of products and offers of ABC company;

ABC company clients (list of famous names);

an attempt to interact under the pretext of a 20-minute telephone conversation: “We would like to talk to you to tell you more about our services”;

Contact details: “If you have any questions, we will be happy to answer them at this number (phone) + link to the website;

Best regards + contact information.

Now let's figure out why such letters are usually sent to spam. To do this, let's try to look at the mailing through the eyes of a potential client:

The subject of the email means nothing to me - why should I open it?

We don't know each other, so your concern about my condition seems feigned.

I'm not interested in your company, why should I read this?

Which of all of the above should seem interesting to me?

If you cooperate with such serious organizations, you will treat me with disdain.

Do you really think I have time to listen to you for 20 minutes?

You seem to think I'm an idiot who can't find your phone number and website at the end of an email if I need to. And you really think I'm dreaming of meeting you, having already spent three minutes of my free time on this email.

The last one is a lie. What is respectful in your letter?

In general, the very fact that sometimes sales managers receive at least some kind of response is surprising. Such a letter is akin to a request to be added to a blacklist.

Recommended articles on this topic:
Target Audience Analysis: How to “Hit the Target”

How to calculate the cost of a lead and then reduce inflated figures

Marketing Kit: How to Create and Stand Out from Competitors

Now let's talk about the structure of a sales email that you are more likely to receive a response to and that can lead to a meeting with potential clients:

topic: something that might interest a potential consumer;