This is where video email marketing becomes email lists australia i mportant. Today's consumer receives hundreds if not thousands of emails a week and you want to stand out from the crowd and not become lost in their inbox. Video is what will make your email stand out. Don’t believe us? Even creating emails that simply have the word “video” in the subject line result in a 6% higher open rate than all other emails.
When it comes to lead nurturing video marketing, you will get the most value out of personalized video follow-ups. This means that your sales team can create their very own sales video, either via a smartphone or a professional video team. By creating super-targeted videos that are directed to leads at specific stages in the buying cycle, you are making the lead feel more seen and engaged, therefore you build trust and encourage further communication and follow-ups from the lead.
Video Re-targeting Ads on Social Media
Once a prospect provides you with their data via your landing page, you are able to store this data and use it for lead nurturing. We have covered lead nurturing through email marketing, but social media re-marketing is another way to ensure even greater nurturing. Social media retargeting video ads will keep your brand top of mind at all times. What makes this tactic so powerful is that your retargeting ads are reaching individuals who have already shown an interest in your business and your business offerings.