In this article we will unpack the top video marketing strategies and tactics you should incorporate in your current lead generation efforts.
Top Video Lead Generation Strategies in 2022
1. Attract Leads Through Video Marketing
Incorporating video into your online advertising efforts is a powerful way to reach new audiences and raise brand awareness for your business, even on a small to medium-sized budget. For the “attract stage” of your video marketing efforts, you should concentrate on creating brand videos or explainer videos that introduce your business, services, and products while displaying your brand voice and brand personality.
Once you have created your script and put together a solid idea for your brand awareness video, you can use your online platforms to get it to your target audience. For example, if your target audience is mostly present on a certain social media platform, develop your video to suit the platform and promote it to your target audience. Make sure that your awareness video has a strong call to action, one that encourages engagement and drives the viewer to take the next step in the buyer's journey.
Social media video advertisements are a great way to engage your audience and are more measurable than traditional online ads. Videos are also more likely to attract the attention of the viewer - and hold their attention for longer periods of time.
Remember that the social platform you run your video ads on should be strategic and reach your target audience where they are online. Make sure you understand your target audienc germany email list e and buyer persona to understand where you can reach them in the online space. For example, if you are looking to attract business leaders or decision-makers, you should consider running your video ads on platforms such as LinkedIn or Facebook. If you are targeting a younger audience,, YouTube and Instagram would be great places to start your journey.
Once you have attracted prospects to your video, it is time to engage them even further.
Once you have attracted new visitors with your video ads, it is time to continue the conversation and engage with them. Using video on a landing page or company website is a great way to engage with a viewer once they have watched your video and clicked through to “learn more” about your business.
Videos on a landing page or videos that direct a user to a landing page are also known to have an impressive rate of return. In fact, 86% return. This all depends on how you set up your call to action and how you drive a viewer to take a specific action.
So, how can you create a powerful call to action on your videos to encourage greater engagement?
Hook your viewer in the first 15 seconds of a video, be it a tutorial or educational video, and then have them “click-through” to access more information. Once they have clicked through they will reach your landing page. The rest of the video should be gated. This means that the user will have to provide their contact information before accessing the rest of your video and the valuable information that is provided in your video.
This helps with data collection and allows you to take steps for greater lead nurturing and re-marketing in the future.
3. Nurturing Leads Through Video Marketing