Hootsuite research revealed that audiences “want to be entertained

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The data confirms it




In fact, consumers surveyed revealed that “after staying in touch with family and friends, the main reason they use social media is to be entertained.”

And that is a trend that will not recede in ecuador telegram number database 2024. On the contrary, this year it will be consolidated and yield impressive results.

Trust us, the reach will be memorable – to the point that entertainment could dramatically boost “the social ROI engine.”

This year, one of your biggest challenges will be to stop publishing content that your consumers don't want to see.

Instead of focusing on completely self-centered and promotional posts, make sure they are 100% in tune with your customers' current needs and desires.

The Hootsuite survey , called “Social Media Consumer 2024” , also emphasizes this fact:

how to sell on social media

Deprioritize your promotional content


In 2024, you don't have to be an extremist either. That is, you don't have to omit any promotional or sales content on your social platforms to take advantage of this trend.

Because to be brutally honest, without sales, there is no business!

But even so, it would be a mistake to focus all your content generation efforts on merely promoting and selling your products or services.

And if you choose to ignore that advice, you could make a very costly mistake.

Look at this graph to better understand why we are being so insistent on this point: