I’ll come back to that. Optimal frequency you’d be right to think about list fatigue and turning off subscribers with too much email. The question is – how much is too much? The latest getresponse email marketing benchmarks stats provide the most useful data to calculate the optimal frequency for the best business results. Previously, I calculated the optimal email frequency using data from returnpath. They published data from fashion brands with a total volume of million emails.
The analysis showed the ideal frequency gambling data singapore to maximize opens was emails/week. The latest getresponse report provides average open rates and click rates, for frequencies to a week. Newsletter frequency vs email metrics. See full table here: number of newsletters per week the reason this data is better for frequency calculation than the returnpath’s data because clicks are a much better indicator of conversion than opens. The key to understanding optimal email frequency is to change the way you think about what it is you’re maximizing.
What’s the objective of an email? In most cases, it’s the click-through. Usually, an email aims to get someone to go to a website where the journey can continue. Turning conversation into conversion. Maximum email revenue comes from maximizing the number of website visits per month. See that switch? It’s visits per month not per campaign. This change is subtle but profound. Let me give you an example.