Record ideas in writing

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Talk a lot with potential buyers, listen to what they say and ask questions. Find out what issues bother customers, what causes dissatisfaction, analyze what you would like to get as a result of promoting a product or service. Try on the role of a child who really wants to understand what's what.
in a notepad, a notebook, a Word document, a smartphone app. The main thing is to write them down. Ideally, by hand. This will definitely stick in your head: your physiological memory will record the main points. And then, at the right moment, it will suddenly work, like a flash of light.

Conduct a long, thoughtful analysis of gansu mobile phone numbers database competitors without criticism. Try to look at them positively, see their strongest points. Become their most loyal consumer, friend. Talk to representatives of their target audience, find out what makes them make repeat purchases.

And again, record: advantages and disadvantages, ideas, examples of successful sales.

Find the need that none of your competitors satisfy. Find out what the consumer needs and for which it is only necessary to select the right packaging.

Once you find this gap, start telling it to your potential customers and partners for the first time, the second time, and the third time. Connect everything together, explain, and you will see that the written records and accumulated information, like a puzzle, merge together. And you will find your product-locomotive.

The rest is easy. Take all your notes and draw the product on a whiteboard or A4 sheet of paper. Form it from different components - all the ideas you saw and spied earlier.

When drawing up a picture of the future locomotive product, remember that it should be something that no one has done or invented before you. Your task is to approach the solution of the problem in a different way, not like your competitors.

Look at the locomotive product from a different angle. Analyze everything your competitors have said. A strategic canvas or just your own business instinct (which is certainly not as technological) will help you with this. And you will find your highly effective locomotive product.