LTV/CLV/CLTV/LCV – income received by the enterprise over the entire life cycle of the client.
ROI (Return on Investment) is defined thailand whatsapp number as the ratio of profit received by the company to the funds spent on its formation. This is an indicator of investment efficiency, expressed as a percentage.
ROMI (Return on Marketing Investment) – the ratio of profit to funds invested in advertising promotion. This indicator measures the effectiveness of investments in marketing.
ROAS (Return on Advertising Spend) is the ratio of a company's profit to its advertising costs. This indicator measures the effectiveness of investments in marketing campaigns.
CRO (Conversion Rate Optimization). The metric measures the relationship between advertising costs and the number of requests received.
CPS (Cost Per Sale) – the average cost of one transaction. The metric is determined by the ratio of advertising costs to the number of sales that were completed thanks to the marketing campaign.
CPT (Cost Per Transaction) is the average cost of one transaction. The metric is calculated as the ratio of advertising costs to the total number of completed transactions received as a result of advertising efforts.
CVR (Conversion Rate). The indicator measures the ratio of the number of completed target actions of the target audience (for example, orders, leads, calls, purchases) to the total number of customers.
Conversion Rate
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AOV (Average Order Value) – average revenue per order.
CAC (Customer Acquisition Cost) is defined as the amount of investment aimed at attracting new customers.
AIP (Average Item Price) is the average cost of one product or service.
ANI (Average Number of Items) – the average number of goods or services purchased in one purchase.