Graph of the decline in incoming traffic to the site

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Problems with counters
Before looking for the cause of the crash, you need to make sure that the statistics are collected without errors. Breakdowns can occur even if no edits have been made and nothing has changed recently. This is not a common case, but it does happen.

The code installed from Metrica or Analytics can be broken when updating plugins. If work has been done on the site, the probability of demolition of part of the code increases. When, when checking the installed counter, no discrepancies are found, you need to make sure that it remains on all indexed pages and has not been deleted somewhere. To do this, use the page unloading with filtering by certain parameters in additional scanning programs, for example, in Screaming Frog SEO Spider. Then compare in the table version the list of pages with the counter and the pages in the index, highlighting all the matching URLs. How to do this in Excel, we told here .

You can also check the correct operation of slovenia telegram database the counter from your personal account. For Yandex Metrica, go to the "My Counters" menu. Look at the indicator there. If it is green, the counter is working properly:

Indicator for checking the correctness of the counter in Metrica

For Google Analytics, the code is checked for correctness in the "Administrator" menu. You need to open the "Tracking Code" item and see the time the counter collected information:

Google Counter Validation Indicator

Checking the counter code in the Administrator panel

Google Counter Code Status

Statistics collection status

Seasonality of goods or services
It is worth remembering that the demand for certain goods and services can vary greatly depending on the season. Nothing can be done about such dips. This is a property of a certain market segment. You can track the seasonality of queries that brought the most traffic in Yandex.Wordstat.

Products that are popular at a certain time of year will always have a wave graph of traffic:

Seasonality of request