Reasons for the decline in retail sales

[subornaakter20]

Any owner of a retail chain wants his business to be profitable. The main indicator of successful business development is constantly increasing income. But how to increase sales in a market oversaturated with various products in the conditions of tough competition?


This is a very relevant topic today. There are many ways to increase retail trade. In this article, we will focus on the most effective ones.

Retailing is the process of selling goods conduit cn mobile phone numbers database individually or in small quantities for the personal, non-commercial use of the consumer.

The form of this type of trade can be varied. Thus, sellers rent premises for trading activities, equipping them accordingly, personally sell the goods, distribute them via television and the Internet.

Types of retail:

trade through a stationary retail network;

trade through a mobile (delivery, peddling) trading network;

trade in the forwarding of registered goods.

Retail trade offers the consumer the following types of services :

Selection among similar goods (for example, candies of a certain type made by different companies).

Independent selection of various products at points of sale (self-service stores).

Comprehensive (full) service - providing assistance to the client at all stages of the purchase up to free delivery.

Mixed form - sale of products in small wholesale and retail (large retail outlets, supermarkets).

Why are sales falling? Mainly because buyers are becoming less active, demand is falling. In addition, the businessman (seller) is unable to influence certain circumstances on which income depends.

Among them:

deterioration of the economic situation in general in the territory of the state;

identification of critical defects in goods sold;

the introduction of a completely new product to the market, replacing existing goods.

Read also!

"32 Methods of Finding and Attracting Clients"
Read more
The decline in retail sales also occurs for other reasons that are not as serious as the above, they are easy to correct. These factors include the following.

The range is not updated

The store owner does not have to change the entire assortment every month: the demand for some goods remains unchanged for decades, while others will certainly be purchased at some point. But the customer needs confidence that when he comes to his favorite store again, he will find something new, even if he does not like it.

To improve sales, it is enough to change 5% of the entire assortment monthly, maybe even more. But if the percentage is lower, regular customers will notice stagnation.