Daily equivalent technique

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The goal of the daily equivalent technique is to make the costs of a product or service more attractive by breaking them down into smaller units, such as a daily cost.

It is based on a psychological principle that suggests that consumers are more likely to perceive a price as more affordable or less significant when it is presented in small, everyday amounts, rather than as a lump sum.

Its foundation therefore lies in how consumers process price information.

By converting the total price of a service russia telegram database into a daily, weekly or monthly equivalent, the perception of the overall cost is reduced and the justification for the purchase becomes easier.

This strategy is particularly effective for subscription products and services, ongoing training, or any type of service that is consumed over time.

For example, instead of presenting an online course as a $365 per year investment, it could be presented as a “just $1 per day” investment.

Not only does this conversion make the cost seem more manageable, it also establishes an implicit comparison to other “insignificant” daily expenses, such as a cup of coffee, which reinforces the perception of value.

Check out this real example from Open English:

pricing techniques
Source: Open English.
Benefits of using this pricing technique


Reducing the psychological impact of the total price:
Presenting the total cost of a service or product can be intimidating for some consumers, especially if it is a significant investment.