For this reason, it is a good idea to check the number of clicks, click-through rate, and cost per click. Measure your sales "Sales effect" refers to the direct trigger of a website leading to a product purchase, a service contract, an inquiry, a request for information, etc. To measure sales effect, you just need to check how much success the landing page achieved, so check the number of conversions and the conversion rate. Measuring cost-effectiveness The above three are the main ideas for measuring a website's effectiveness at attracting customers, but lastly, you must also measure "cost-effectiveness.
" By checking cost-effectiveness, you can gauge whether the taiwan telegram phone number list advertising costs you spent were appropriate. To measure cost-effectiveness, use indicators such as ROAS, CPA, and ROI. Compare your measures with these indicators to check the cost-effectiveness of your advertising, and make improvements if you feel that you are not getting the desired results. Be mindful of attribution (indirect effects) So far, we have shown you the measurement indicators of what kind of effect you can get directly from your website.
If you also consider attribution (indirect effect), it will be easier to understand the effect of your website on attracting customers. Attribution is the concept of looking at multiple touchpoints along the path to conversion from a variety of different perspectives, not just the direct touchpoint, and assigning credit to each touchpoint in a specific way. Even if an ad is deemed to be ineffective when measuring the direct effect of the website, it may be effective when attribution is taken into account.