1. Facebook hit 3 billion monthly active users in 2023

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Facebook video statistics
Facebook feature stats (Reels, Stories, Messenger)
Facebook consumer behavior statistics
Top 3 Facebook stats every marketer should know
Facebook is the third most visited website following Google belgium b2b leads and YouTube, respectively. This puts it ahead of other leading platforms like Twitter and Instagram.
The platform boasts 3.065 billion active users on a monthly basis. This makes it the most used social media platform worldwide.
In 2023, Facebook’s total ad revenue amounted to $135 billion, up from $116 billion the previous year.
Facebook usage statistics
Over the years, Facebook has become almost synonymous with social media. It continues to be the biggest social media platform and is widely popular on a global scale. Here are some of the key Facebook usage statistics to understand its popularity and inform your Facebook marketing strategy:

By Q4 of 2023, monthly active users on the platform had grown to 3.065 billion after reaching the 3 billion user milestone in Q2 of 2023. Although adoption has slowed down, monthly usage is still seeing an upward trend. If your marketing efforts are also feeling stagnant, download our Facebook marketing template to reinvigorate your strategy.

A line graph showing Facebook's monthly users growing quarterly since Q3 2008 through Q4 2023.
2. Americans spend about 30.9 minutes on the platform daily
On average, American users spend about 30.9 minutes on Facebook daily. This puts it ahead of other leading platforms such as X, Instagram and even TikTok. These numbers suggest that the platform is still seeing a high level of engagement from its user base.