Here are some examples of disruptive videos:

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A disruptive video breaks away from the norm, presenting something that challenges the user's expectations.

Not only does this make them pause, but it also encourages them to continue watching the video until the end, which is crucial for TikTok’s algorithm as it favors videos with high retention.

Generation of strong emotions:
Disruptive videos often generate strong emotional namibia telegram database reactions, whether it be surprise, joy, intrigue or even shock.

These emotions are powerful because they motivate users to share the content, comment on it, or recreate it, and this in turn, exponentially increases virality.

For brands, this ability to provoke emotions helps improve engagement and strengthens the emotional connection with the audience, which is a key factor in building loyalty and trust.

These brands do it masterfully:





TikTok Algorithm:
TikTok's algorithm favors content that gets engagement quickly.

And it is no secret that disruptive videos are more likely to generate comments, likes and shares in a short period of time.