Today, Russia is experiencing a total shortage of personnel: the number of vacancies that businesses cannot fill is in the hundreds of thousands. This is evident even from the income of couriers - in 2023, they grew by an average of 10%. The Akcion Management Group conducted a study: among the 365 companies surveyed, 40% responded that they lacked qualified workers. There are many reasons: the demographic pit of the 90s, mobilization, the departure luxembourg whatsapp number database of young, able-bodied Russians abroad, the outflow of labor migrants from the country.
The shortage has not bypassed the e-commerce sphere either. In addition to the acute shortage of couriers, warehouse workers and other blue collars, the situation is particularly difficult with specialists on whom the construction and development of e-commerce systems largely depends: IT architects who deeply understand e-commerce. Such employees work on creating the architecture, support the functioning of the store, the connection of the showcase with the warehouse, etc. Another shortage position is the Head of e-commerce - people who manage the entire online trading department. Often these functions are performed by the marketing director. There are also few competent directors on the market who would understand the intricacies of promoting an online platform and could assemble a suitable team.
With a general shortage of IT specialists, which only the lazy do not talk about, the colossal shortage of talents who understand e-com is greatly slowing down the development of e-commerce even in large companies.
Why are there so few architects?
Online commerce is a sphere that is evolving very quickly in terms of technology. We need people who are developing together with the industry, who are in the context of all the changes. Difficulties for companies in e-commerce arose because large players such as Wildberries and Ozon brought e-commerce to a high level not only by Russian, but also by global standards. And now consumers do not want to receive a lower quality service when they buy from other online stores. Therefore, even medium-sized retailers have to "pull up" their websites, mobile applications and all internal processes and operations to a certain level. And this is impossible without the right IT architecture.
Its construction requires not only IT experience, but also an understanding of e-com specifics and industry tools. For example, which CRM systems are best for a specific task, what methods of integrating them into the IT infrastructure exist, how end-to-end analytics is built. All this requires multidisciplinary knowledge and tools.
Good IT architects ensure scalability, reliability and security of the system when building e-com systems. They know which ERP and CRM systems are best used for specific tasks, how to integrate various tools and systems into the IT infrastructure and how to link online and offline sales channels. They also understand how to organize work with the product range and have knowledge and skills in the field of business processes, strategic planning and product management and understand the goals and objectives of the company.