Personal selling as the main type of direct marketing

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The main tool of direct marketing is personal selling, which is based on direct contact between the seller and the buyer. This form is good because you can describe the product, show it in action and immediately receive a response from the client. The downside is that it is a very expensive type of direct marketing, covering a small consumer segment.

Personal selling as the main type of direct marketing

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Due to the personal nature of personal implementation, the georgia mobile phone numbers database seller establishes long-term interaction with the client. The person responds to the offer and ultimately purchases the product.

Sellers are required to:

Study customer requests, identify the right consumer, negotiate with them and lead them to a deal.

Provide a range of services for product insurance, warranties, assistance with operation, etc.

Identify information about competitors and changing customer demands.

Case: VT-metall
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The most expensive type of communication is personal selling, so we recommend following the following rules:

Remember: communication begins with the appearance of the seller.

First, arouse the client’s interest, let him talk about his “pain points”, and then demonstrate the product.

Lead the conversation, but don't dominate.

Manage the conversation according to the “your question – the client’s answer” scheme.

Ask purposefully and follow the logic of the conversation.

Avoid negativity.

Soften direct questions with introductory words.

When presenting your product, use brochures, illustrations and booklets.

Don't demonstrate your superiority to the client, even if you are a good expert in this field.

Express your thoughts clearly so that the buyer understands you correctly.