Why Push is Important

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According to statistics, push notifications help increase the audience retention rate in the application by 10 times. Also, push notifications sent to new users in the first weeks of using the application increase retention by 71% in the following two months.

Higher customer retention in the app also translates mexico telegram database into higher revenue. Users view push notifications on average 20% of the time, while email notifications — which most businesses use — only 2%. The CTR (click-through rate) of push notifications for Android is 4.6%; for iOS — 3.4%, and for email newsletters, the standard values ​​do not exceed 3%. Retaining a customer is cheaper than attracting new users.

During my time at FunCorp, we actively tested push notifications for the meme recommendation feed. My team and I tested 42 hypotheses in two months. As a result of the experiments, conducted on the example of a million-strong audience of entertainment applications, due to more effective pushes, the activation of new users increased by 20%, and the CTR of push notifications doubled.


Sound signals
If the user has not disabled notifications, you can send push notifications with sound. When we changed the sound in push notifications, their CTR increased almost twofold. This technique has the effect of a "red button" , but its rational use will bring growth in metrics.

Emoji
Emojis help to highlight a notification among other messages on the user's screen and attract their attention. According to statistics, push notifications with emojis stimulate a higher percentage of app openings - 85% more than notifications without emoticons. However, the young audience responds to messages with emojis better than other age groups.