Why is customer segmentation necessary?

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The success of a business today is determined not only by the quality of the products and services offered, but also to a large extent by the correspondence of the offer to the current needs of the clientele.


Therefore, a clear understanding of the needs and demands of a potential buyer is necessary for any commercial company. For this purpose, there is such a tool as customer segmentation on various grounds.

Segmentation of customers into groups is the division of the entire market into separate parts based on certain pre-established parameters.

This process is the most important stage in qatar mobile phone numbers database preparing an advertising campaign to promote a product to the market. Without customer segmentation, it is impossible to choose a product positioning strategy, advertising and marketing channels. The consumer market is a group of people who differ greatly in their requests, needs, individual inclinations, knowledge and income. It is logical that each segment of the target audience (TA) should be addressed separately.

Customer loyalty is a factor that significantly affects the stability and success of a business. That is why it is so important to understand who your potential client is, what they want and what they are afraid of, what is their benefit and what are their priorities, and what communication channels are best for communicating with them.

The American marketer Theodore Levitt expressed this very succinctly and wittily: “If you don’t think in segments, you don’t think at all.”

By segmenting your audience, you divide the entire consumer market into separate parts in order to then direct your marketing power to the most targeted and loyal groups. What is meant by a segment in this context? In marketing, a segment is usually called a certain group of consumers, actual or potential, who are characterized by identical reactions to a product and the same type of requests.