Average conversion rate (CVR) by campaign

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Also, if you have an inside sales system in place, you can approach customers from there. Therefore, lowering the barrier to conversion is an effective strategy. Instead of trying to immediately acquire sales or inquiries, consider setting up intermediate conversions such as document downloads . Point 4: Direct users to a page that leads to conversion Even if a page is unlikely to lead to a conversion, you may be able to increase your conversion rate by directing users to a page that does .


For example, let's take a company that sweden telegram phone number list sells beds. If a user searches for "recommended beds," this is considered to be a strong desire to buy, and is likely to lead directly to the purchase of a bed. On the other hand, users who search for "can't sleep in bed" are not likely to have a high purchasing intent. This is because they may only want to know "tips for sleeping well in bed," and once their problem is solved, they will not go as far as to purchase a bed.


Direct them to a page that leads to conversion However, what if, in the "Tips for Sleeping Well in Bed" section, you told them that "Purchasing a bed that provides good sleep is effective," and then directed them to an article such as "Recommended Beds that Provide Good Sleep." Even users who were not originally interested in purchasing a bed will be more likely to consider buying one after receiving this information. In this way, directing visitors to pages with high conversion rates can be an effective strategy even for pages that are viewed frequently but do not directly lead to conversions .