When working on your company's marketing plan, seeking strategies that help reduce customer acquisition cost (CAC) should be one of your main goals. It is based on the results of this indicator that you will be able to optimize your actions and achieve healthy growth.
If you have noticed that the cost of acquiring a customer for your business is getting higher and higher, then it is time to stop everything you are doing and reverse this process as quickly as possible.
Keep reading and get ready to get started!
What is CAC
First, we need to understand more deeply what this very important metric is.
CAC is what measures the acquisition cost per customer, that is, how much your company spent to acquire a customer.
Think about this: a marketing action that aims to attract visitors and convert them into potential customers involves email marketing actions, sponsored links, ads on social media and automation tools.
This involves the salary of marketing and sales employees or the amount you pay to an agency, monthly costs of software and automation tools, expenses on telephone, internet, online or offline media to attract leads and even travel and post-sales actions.