Why do many of us continue to ignore a screen in our marketing strategy that captures the constant attention of our clients? Some companies still do not dare to take the step into Mobile Marketing because, due to ignorance, they believe that it would not work in their business. In this article we will clear up all your doubts and reveal five reasons why an application is a good idea for your company.
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Apps do make sense in your sector
It's clear that the communications, social media and e-commerce sectors are the kings of the app world, but this doesn't mean that your sector can't get a lot of profit from app marketing.
- Ebook: How to sell more in industrial and B2B companies -
This type of marketing is also valid for sectors such as B2B, which is used to contact with salespeople, trade fairs and a more traditional approach to communication. An example of success in this sector is that of the company Yara. How could an app help a company that produces fertilizers and chemicals for large crops? By telling its customers what was wrong with their crops and how they could improve them!
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Yara CheckIT allows farmers to identify the status of their crop and offers recommendations on how to optimize it. Despite being such a specific sector and seemingly far removed from Mobile Marketing, the Yara app met b2b email lists poland the needs of its target audience so successfully that they continued to develop applications. Today, Yara has more than 100,000 downloads.
Do your customers have needs that you can help them with? Of course! Then there may be an app in your sector. Whether it's to contact your technical service directly, or to place orders quickly. There are many success stories in all kinds of sectors.
An app may work well with a mature audience
Many companies fear that their customers and potential customers are not the ideal generation for apps. Many marketers have the feeling that mobile marketing has an age limit of millennials. The reality is that, according to The App Date , 27.7 million Spaniards are active app users, more than 50% of the population! There are much more than just millennials there.
"It's harder to educate mature audiences to use an app. But once you convince them, they are more loyal than younger users."
It is true that it is more difficult to educate mature audiences to use an app. But once you convince them of its usefulness, they are much more loyal and less demanding than younger users. Nowadays there are even specific smartphones for older ages.
Pillboxie.pngMore and more apps are age-blind. Pillboxie is a good example of this. This app is dedicated to helping elderly patients remember their medication. It is a very simple but useful and visual application.
In this case it was developed by a nurse but it could be a very interesting application for any local pharmacy!