Audience targeting: interested buyers and demographic indicators;

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Google Ads Pricing extension: Now it's easier to stand out from the competition;
new advertising format for mobile devices – Gallery. 8 images with text and description, the advertiser pays for the transition to the site or for scrolling through 3 or more images;
YouTube product advertising based on user interests.


Search results are increasingly occupied by guatemala telegram database advertising. Yandex ad block formats often change, ads are mixed into the middle of mobile organics, duplicate the first advertiser at the bottom, and are shown in the product gallery via smart banners. Nevertheless, search engines still manage to skillfully maneuver between the interests of advertisers and users. The increase in advertising in the results does not prevent them from correctly responding to user queries, and the development of neural networks and new search algorithms based on them contribute to the ever greater semantic relevance of these responses.

In 2020, audio advertising will continue to develop due to the growing popularity of podcasts. YouTube video advertising will improve due to the addition of performance tools to classic media video advertising formats.

It is also interesting that the street billboards familiar to everyone will gradually switch to digital formats. This will allow businesses to interact with the audience on different media at the most appropriate time. In Yandex.Direct, you can already launch outdoor advertising in a number of regions.



Thus, advertising systems will continue to evolve and expand their audience reach in every possible way.

SMM 2020
The capabilities of social networks continue to grow annually, tightly capturing users in their space.