3Books to learn about inbound marketing

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Item 2 Purpose The purpose of this page is to explain why you created the white paper. Include the following information to make users think that your product might help solve their problems: Problems and questions that can be solved by reading the white paper Who is this material suitable for? What was the intention behind making it? For example, you could write something like this: "This guide is for beginners in creating white papers, and will introduce you to everything from selecting a theme to the specific steps for creating one.


" [Example of Nile's white paper] White Paper netherlands telegram phone number list Configuration Click here to download the slide: "How to design personas" Item 3 Table of Contents The table of contents provides a concise overview of what is contained in the white paper. In many cases, the "cover, objectives, and table of contents" are available for users to see even before downloading. The table of contents in particular is the deciding factor for users to download the white paper. As with the title, it is important to create a heading that makes users want to read on.


[Example of Nile's white paper] White Paper Configuration Click here to download the slides: "Easy to understand! PPC listing ads" Item 4 Contents Structure the content according to the type (theme) of the white paper. Basically, the text will be developed in the following order: Introduction and Summary Problem statement Solution Product Introduction Service information presentation Conclusion Each page should include the page number and chapter, and a heading that explains the content of the page in one sentence.