The section on SEO itself isn't hugely robust, but it's a solid overview

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In fact 75% of your focus should be on what is happening off your website about your brand, about your industry, about your competitors, creating communities off your site for people to connect with you and your products, and ultimately driving people back on your site. One of the reasons I like this book so much is because it distills the somewhat complex, hard-to-explain phenomenon of consumers moving away from a "being sold to" culture to a "finding things for themselves using the web" ecosystem.


Grab a few copies, put them on your shelf an email lists australia d hand them out to those you need to convert. Like one of my favorite web volumes of all time, Don't Make Me Think, Inbound Marketing leverages cartoons, illustrations, simple writing and a direct actions to drive understanding and readability. p.s. A quick note - Inbound Marketing is from the guys who run Hubspot (which is a





com properties. (I did my best to provide feedback when reviewing to help make it more accurate) and this book isn't meant to be a tome of all human knowledge on these subjects. Improving on-site search functionality can benefit a site by contributing to a better user experience, and by reducing the barriers for users to reach their destination pages. There are a variety of tools that you can use if your site does not already have a search functionality; I won't second guess which search application will best suit your site.