Calculate the performance indicators

[relemedf5w023]

Resume
A marketing funnel is a powerful tool for promoting products and services. After analyzing the funnel, you will understand what needs to be tweaked to increase the number of sales.

of each stage of the funnel and identify weak points in promotion. It is worth focusing your advertising optimization efforts on them.

To evaluate your advertising campaigns yourself, subscribe to our telegram channel . Calculate sales funnel indicators on the unit economics calculator .
What search queries are there?
SEO
SEO
Evgeniy Letov
SEO is a marketing tool. And, as with any marketing tool, search engine optimization should start with studying the target audience.

The first stage of website promotion in SEO, be it a personal or corporate blog, landing page, online store or business card site, is the analysis and selection of keywords or search phrases.

At this stage of promotion, the SEO specialist studies the audience - selects search queries. Then thinks over the structure of the landing pages of the site and creates texts taking into account the needs of users. The following stages of search engine optimization are described in the article " Groups of ranking factors of Yandex and Google ".

- Evgeny Letov
Content
What is a "Search Query"
Where keywords are used
Why Know Search Query Types
What is a "Vital or Navigational Query"
What is an "Information Request"
What is a "Commercial Request"
What are "Media Queries"
What is a "Geo(in)dependent query"
What are "Toponym Queries"
Query Type Relationships
A guide to request types
What is a "Search Query"
At some point in a user's life, a certain need arises in teacher phone number data head to find, choose and buy a product - a good or a service. Both SEO specialists and representatives of Yandex or Google call such a need the word "intent". This is a tracing from the English language of the term "intent" - "intention".

The user takes the need (or intent) out of his head and formalizes it in the form of keywords, key queries, keywords, search queries or search phrases. Then he enters them into the Yandex or Google search bar.


An example of formalizing the need (intent) “Buy an excavator to rent it out to those who dig holes” in the form of keywords and phrases
Where keywords are used
Keyword analysis is needed by an SEO specialist not only for tactics and strategy of SEO promotion in search engines , but also for:

understanding the marketing pain points of users. For example, “buy crushed stone inexpensively ” or “how to liquidate an LLC with debts ”;
designing the structure of landing pages. The query "buy a concrete mixer" will show the need to create a category on the site. And the query " used Japanese concrete mixer " - the need to create a product filter;
filling the site with relevant content. Here we are talking about creating such texts in which users will see answers to their tasks. Tasks with which buyers came to the search. For example, if you use words from the queries “inexpensive”, “with debts”, “Japanese”, “used” in the text, the user will understand that this text is relevant to his needs;