One of the most striking examples of the increased interest of brands in eSports is the start of cooperation between BMW and five eSports clubs from different continents: Cloud9 in America, G2 Esports in Europe, Fnatic in the UK, T1 in Korea and FunPlus Phoenix in China.
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Source: BMW
At the same time, in 2020, domestic eSports ivory coast telegram database clubs announced a number of high-profile partnerships. Gambit Esports, owned by MTS, announced a partnership with the Korean electronics manufacturer LG, and the Chinese automaker Haval became a sponsor of another Russian club, Virtus.pro, which at that time belonged to VK Company (former Mail.Ru Group).
In many ways, it was the increased interest of global brands in gaming against the backdrop of COVID that helped eSports clubs cope with the outflow of investment capital.
With the end of the lockdown, the global economy entered a recession, which led to a significant reduction in marketing budgets. This was reflected in the eSports industry.
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