To measure the results of your accounting services advertising strategy, you can use indicators such as:
return on investment;
customer acquisition costs;
cost per lead;
click-through rate;
cost per click;
conversion rate;
churn rate.
Understand everything about these and nursing homes email list other KPIs in the article: “ Marketing indicators: 17 metrics you need to know ” and about sales indicators in this infographic:
accounting marketing
7 Marketing Strategies for Accountants
And to boost the results of your accounting marketing, adopt these strategies:
align your advertising actions with the sales funnel : this way, you present your services, answer potential contractors' questions at the right time and increase the chances of conversion;
optimize your website, blog and content for SEO (Search Engine Optimization) : which are techniques that help search platforms, mainly Google, to find and indicate your marketing pieces;
explore the full potential of social networks : interact with the public and use these channels to provide important information, and not just to promote services;
run paid ads : like Google Ads, Facebook Ads and LinkedIn Ads and reach more audience;
participate in and promote industry events : such as trade fairs, workshops and webinars to demonstrate your business expertise;
use technology to track customer behavior : such as an accounting CRM that allows you to centralize data, interactions and have a broad view of the evolution of leads and prospects;
implement relationship marketing : and offer your current customers benefits such as discounts to those who recommend your services to other companies.
And here’s an extra tip for you! Watch the webinar “ How to integrate marketing and sales to boost your results ” , understand everything about vendarketing and make your accounting firm much better known!