You feel increased competition. Competitors' sites, unlike yours, are modern and convenient. And they work much faster.
So, the move is going to happen! But things can be different.
Let's look at 2 examples when we moved:
Right;
wrong.
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Development of a new user-friendly website for a real estate aggregator and relocation “under the supervision” of a marketer
One of our favorite customers is the Ural Chamber of Real Estate (UPN). The UPN website is essentially a regional real estate aggregator. We have been cooperating since 2015.
In September 2021, the customer moved to a new platform. To avoid a drop in positions and traffic, we supported the move.
Thanks to careful preparation, the move was carried out quickly - in a few hours. Preparation for the move and work on the new site began 2 years before the X date.
The customer's programmers developed the site from scratch, without templates and platforms. They had many questions about the logic of the site and modules. For example, how to form:
— website structure;
— sub-filter pages;
— catalog of objects.
We described all of this in great detail.
By September 2021, the new site was bc data philippines phone number we made the move.
To ensure the safety of the move, a step-by-step work plan was developed and the implementation was monitored:
1. Created a redirect map.