When a page loads slowly, a person sees running rays instead of the desired content and leaves the site
1.9. Images
Images must be of high quality, display equally well on all devices and not slow down page loading.
1.10. Mobile (adaptive) version of the site
The site can be adapted for mobile screens or have a separate mobile version. Having a mobile (adaptive) version of the site has a positive effect on ranking in search engines.
Example of desktop and mobile versions of the site
1.11. Validity of HTML layout
Layout validity is the compliance of the HTML code with standards that allow the site to work in different browsers and programs as intended.
Example of the result of checking the validity of HTML layout. Fragment
1.12. Micro-markup
Micro-markup is special codes for the search engine. Robots scan the pages of the site and use micro-markup to determine where the title, text, table or picture is.
An example of micro-markup of a page in the validator's assessment. Fragment
Site navigation is the ability to move between its pages. The main navigation element is the menu. To make it easier for the user to navigate the site, make a simple and clear navigation system.
An example of site navigation in the left bc data europe phone number and "breadcrumbs"
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2. Internal optimization
Internal optimization involves correct configuration of the following elements:
2.1. Internal linking (cross-linking)
Internal linking is links within a website from one page to another, usually between sections. Cross-linking helps to redistribute internal link weight.