is a micro-influencer matching platform, which is very suitable for small businesses to use and contract cases.
In addition to helping merchants find suitable influencers, it also has a project management function that can assist merchants in better executing cooperation cases.
The number of fans or friends is indeed important, but if it does not meet the characteristics of the target customer group, the results will usually not be very good. Therefore, don’t just focus on the number of fans or friends of a creator. In terms of marketing effectiveness, relevance and quality will be more important than the number of fans.
2. Make good use of creator content for advertising
Creators know what their fans want to see and prefer, so making good use belarus phone number data of creator materials is one of the ways to make LINE ads perform better, because the creators themselves or the materials are often more attractive and authentic. Because of this, it can help increase your ad CTR and drive more traffic.
Instead of simply using pictures of the product, you can try to use photos or videos of the creator's products paired with them, and use them with advertising promotions to reach more and more relevant audiences, and maybe even turn them into LINE friends.
For example, COTD's 3D honeycomb pot not only seeks industry cooperation with chefs, artists, and Internet celebrities, but also uses industry materials in LINE advertisements.
3. Use LINE Tag to explore new markets
LINE Tag is an advertising tracking tool. This feature can not only track advertising conversion effects, but also help identify and generate similar audiences with similar habits, behaviors, and interests, making it easier for advertisers to reach relevant groups of people.
In addition, it can also be used to exclude buyers or website visitors. After determining the target audience, the best-performing creator materials can be used for delivery. If done correctly, you can effectively increase your advertising return on investment.