10 Years Challenge: Chatbots, Digital Marketing and Cliengo

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Surely in recent days you have seen your networks flooded by another famous challenge that has already gone viral: the 10 Years Challenge . In case you still don't know what it is about, the challenge is very simple: it involves publishing a photo of yourself from 10 years ago comparing it with another photo of yourself in the present. This trend has gone so viral that it has exceeded the photos that people publish and industries have also started to join in , and the chatbot industry is no exception!

Have you ever wondered where the chatbot industry was ten years ago? Read on!

The 10 Years Challenge of Chatbots
You probably have a chatbot installed on your website, which is optimized to carry out a specific task : sales, customer service, e-commerce support or similar. In all these cases, chatbots have countless advantages that benefit your company, whether small, medium or large.

Thanks to the use of artificial intelligence and machine ecuador phone number lead learning technology, incredible advances have been made in terms of virtual assistants. We have reached such a point that it was recently revealed that Alime, the bot developed by Alibaba, outperformed a human in a reading comprehension test. Incredible, right?

But have you ever wondered how we got here?

Chatbots: Where were they 10 years ago?
Although the concept of a chatbot as an intelligent virtual assistant is very new, its origins are much older than you might imagine. Eliza, the first bot developed by Joseph Weizenbaum for IBM, dates back to 1964.

But the exponential growth of these virtual assistants has occurred in recent years, where they have gained increasing relevance due to a paradigm shift in how we interact with users.

This paradigm shift towards a conversation-driven model was dictated by large companies such as Microsoft, Amazon, Facebook and Microsoft who began acquiring companies that specialized in voice recognition, image recognition and artificial intelligence development .

Speaking of Microsoft, do you remember Clippy , the first conversational assistant? Although it was created in 1997, in 2003 our dear friend disappeared, but this laid the groundwork for future assistants.

In 2011, Apple developed Siri , the first virtual mobile assistant that works with voice recognition. This friendly conversational agent is able to answer queries and engage in conversation.

In the same year, IBM developed Watson , who doubled down and managed to create a cognitive system that identifies language with human precision.

In 2014, Microsoft launched Cortana, the voice assistant for desktop, mobile and tablets that uses machine learning technology to learn and adapt. At this point, Amazon made its appearance on the chatbot scene with Alexa, whose main difference is that it can be used with a speaker.

In 2016, Google developed Google Assistant, a platform and conversational assistant that allowed users to integrate a speaker known as Google Home and include other chatbots in their conversations. It is a proactive assistant for directions and business information.

While the evolution of these technologies on a large scale has come from the hand of the great technology giants, we must not leave aside those companies like us that developed their own virtual assistants.