This process can be described by two examples

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The user followed a link from an ad on an external resource (for example, Odnoklassniki), studied the offer, but did not buy and left the marketplace. After 15 days, he saw an ad from the same seller and followed the link again. But this time the ad was not on Odnoklassniki, but on one of the sites of the Yandex advertising network. The transition from Yandex will be considered effective, because this was the link the user clicked last. This will be reflected in the statistics on Ozon.

The seller launched an ad for his product inside hungary telegram number database Ozon using built-in tools and placed ads using targeting in VK Ads (links with UTM tags).

The buyer saw the ad in the social network feed, became interested and went to the marketplace. He looked at the card, but decided not to buy the product. After 10 days, he started shopping on Ozon, saw an ad for the same product in the search inside the site and bought it. This order will be included in the statistics of two tools at once: search engine promotion on Ozon and external advertising.
To view statistics, go to the "Promotion" tab, click on "Stencils" or "Search promotion", select "External traffic".

In this section, you will see the total number of clicks and orders via the link with the label for the last week.Content management systems (CMS) help to create a website even without programming skills. The user does not need to understand the layout and study the page markup. It is enough to choose a platform for work and you can launch your project. In the article, we will tell you which CMS to choose, we will analyze all the pros and cons of popular engines.