Roup of people bought your course

[samiaseo222]

At this point, an important distinction needs to be made. We gotta decide whether we want to cash in on our chips and be happy we made a profitable course, or we want to expand and do more.

It's like being a hip hop artist. You can make just one banger song. Or, you can try to make a few hit albums.

Both are equally fine! Whoever goes on pr directors email list judging or ridiculing someone on either of these, they can go straight to hell. You do you and decide what makes you happy.

I remember the first course I bought. It was Isaac Rudansky's Google Advertising for Beginners on Udemy. I discovered I'm not that much into courses as that's not me, but I did quite enjoy a few of the modules.

The far more interesting thing, however, was the moves he was taking to build a business around it. Building a Facebook Community, the new courses, his YouTube, the show he created etc.

Why is this relevant?

Because if you decide to further develop your business, having paid clients opens up a tone of new questions for online course owners:

how to reach new markets
keeping the course updated and relevant
providing value to current and past customers
fostering great word-of-mouth to increase revenue
are there any upsells or upgrades possible
creating new courses
expanding the focus (on-site training, speaking gigs)
become a thought leader (investing in marketing and reaching new audiences)
Getting clients is one thing.