When traffic is not equal to sales, LINE Ads Platform is faster and more efficient to achieve maximum comprehensive effects.
In this regard, Elsha, brand marketing manager of LINE Enterprise Solutions Division, pointed out, "The relationship between traffic and sales is not equal. Therefore, in the marketing process, finding consumers with purchasing potential is the most important, and data can help us Get this done quickly."
Previously, LINE used official accounts and LINE POINTS as two powerful tools for advertisers to collect and gather potential consumers who are interested in the brand. After the launch of LINE Ads Platform (LAP), it opened up the database and used Cross Targeting to increase reach and The cross-use of information can find potential consumers more quickly and efficiently .
Chase, Account Operations Manager of LINE Enterprise Solutions Division, added, "The audience albania phone number data function will be the core application of official accounts in the future. In the past, we were used to finding customers through mass exposure, but now we have to do the opposite, first grasp the customers and then do mass exposure." He shared LINE's audience function has four sources, namely: click remarketing, exposure remarketing, uploading user UID and APP identification code upload . After accumulating these four sources, it is necessary to classify, accumulate, summarize, and then reorganize the audience to classify, forming a cycle, so as to obtain the best comprehensive effect.
When sharing use cases, Jerry, CEO of D+AF women’s shoes, which sells its comfortable, easy-to-wear, non-slip Taiwanese handmade shoes on the Internet, said that the difference between LINE@life circle and 2.0 (LINE official account) is "1.0 focuses on the number of effective friends, while 2.0 is about maximizing the use of effective lists." He continued, " The main purpose of 2.0 is to help brands find the right consumers. However, one exposure is not enough. It is recommended to use more Exposure several times ." In other words, the previous widespread advertising is not a waste of money, but to collect more lists to establish subsequent audiences, and then create promotion messages with maximum CP value to facilitate sustained performance. growing up.