) Inbound leads Inbound leads are hard to generalize. uk business email database free They come from a variety of sources and forms on your site. Inbound leads include: Organic traffic to your marketing site Traffic to blog articles (organic, referral) Traffic that has come through social channels Form submissions on your homepage Form submissions on your “work with us” or “request a demo,” or any other lead generation page So, we decided it was most useful to keep this section simple: inbound leads You can compute your inbound leads in two ways: 1) Enter the total inbound leads you get per month: If you aren’t tracking conversion rates on your marketing site or your blog, then this is best.
2) Enter your average monthly traffic and conversion rate: This gives you one added level of granularity. We’ve found that the second route (how the calculator is built by default) is best for teams looking to see how improving traffic or conversion rates would help CPL. For example, if you invested in SEO and grew traffic by another 10,000 visitors but kept the conversion rate the same, how would that affect your CPL? Results: Computing costs per lead by channel Once you’ve customized the costs and leads sections, scroll to the top to see your costs per lead.