Video marketing strategy video marketing uses video content to capture the attention of customers. It is particularly effective on social media and platforms such as youtube. Advantages: - high level of engagement : videos generate a higher level of interaction and are more visually appealing. - greater information retention : users tend to remember visual messages better than text. - versatility : allows complex messages to be transmitted in a visual, easy and entertaining way.
Seo optimization : videos improve chinese overseas asia number user list search engine rankings, especially google. Challenges: - production cost : creating quality videos requires investment in equipment, production and editing. - creation time : formats. - content adaptation : not all topics lend themselves to this format, and the content must be attractive and relevant. - risk of being ignored : on saturated platforms, videos must grab attention quickly or users will scroll past.
Conversational marketing strategy conversational marketing is based on real-time communication with customers through chatbots, messaging apps and social media. Its goal is to improve customer experience and resolve queries quickly. Advantages: - immediate attention : provides quick responses, which improves the user experience and increases satisfaction. - improve conversion : customers who receive quick responses are more likely to complete a purchase. - personalization : real-time interactions allow for a personalized approach to each customer.