Customers have a wide range of content they like to see:

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Sprout Social's Post Performance Report, which shows top performing posts within a given period.
Use a social media management tool like Sprout to measure post performance across platforms to get a more comprehensive understanding of customer preferences. The beauty of these insights is that their applications extend well beyond social, informing email strategy, paid ad campaigns and more.

Pressing the follow button is the first ireland b2b leads step to becoming active brand community members. Each of your followers exists in some phase of your marketing funnel, whether they’re considering a first-time purchase or are a loyal customer.

Many consumers follow brands specifically to learn about new products or services, while the Index found another 46% want to get access to exclusive deals or promotions. To get more followers on social media, brands must think about the types of content they publish.


42% want short-form videos (<15 seconds)
30% want static images
26% are looking for influencer content
20% want GIFs/memes, while only 10% are looking for text-only content
However, customers said there’s also content they don’t see enough of:

Incorporating these consumer demands into your social media efforts can improve engagement and grow your followers to get more eyes on your content. Creating content your audience loves gives your brand more opportunities to build trust and create a loyal following.