Do not include automated emails only add campaigns to your email content calendar. Since automations are triggered by specific customer actions, there's no need to add them to the calendar. The only exception would be if you want to schedule the creation of the automations by including them in the calendar. Keep in mind that you will not actually send the emails on the mentioned date. Embrace flexibility while it's good to know what campaigns you'll be sending in the coming weeks, we don't advise planning too far in advance.
Instead, leave yourself some flexibility to btc users user list adjust your content, topics, subject lines, and offers based on past results. Creating room for flexibility will also allow you to take advantage of broader cultural trends and developments related to your business. Track campaign results while you can easily view campaign results in your mailerlite dashboard, adding them to your calendar will allow you to quickly see all past results in one view and also provide more context about relevant emails.
Use this information to optimize your future campaigns. Just make sure you wait a few days after sending before adding your metrics to your calendar. While most activity happens in the first hours, people will continue to engage with your emails for days or even longer. That's all! Close your eyes and imagine what it would be like to never worry about what to put in your next newsletter again because everything has already been planned.