Social media audience according to Mediascope:

[hasibaakterss3309]

Digital Marketing Trends 2023

Read also:
How not to spend millions of euros and promote in Telegram using the click.ru service

Gradually, along with Telegram and netherlands telegram database VKontakte, new social networks are gaining momentum on the Russian market: TenChat , Yappy and others. So far, they are not very popular, and advertising mechanisms have not been worked out. But the trend of using different platforms for advertising will increase next year.

You can conveniently run advertising campaigns with the click.ru service . In a single account, you can configure, optimize, and analyze targeted and contextual advertising on all popular Russian platforms, including Yandex, VKontakte, and Odnoklassniki. Affiliate program participants can receive a reward of up to 15% of their advertising turnover.

Focus on automation
Yandex, Google and other advertising platforms have been using automation in campaign management since 2019. New automation tools will appear in 2023.

For example, in the spring of 2023, Yandex will disable the "Maximum clicks with manual bids" strategy in campaigns with impressions in YAN, as well as in Search and YAN. The alternative is the automatic strategies "Maximum conversions" and "Maximum clicks".