SEO and Content
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For example, if a company has a blog, you philippine country code can use SEO to promote its articles for industry queries. Insert feedback forms or lead magnets with a call to action inside expert articles or blog posts. Readers, receiving useful information, will show interest and leave their contact information.
SMM
Organic promotion in social networks is an effective method of attracting leads without the need to use advertising accounts. This is called "native advertising".
For example, cross-posting in friendly communities. Agree with the administrators of other communities to publish your posts on their pages, and in return you do the same for them. If you find publics related to your industry, offer them interesting content that contains a lead form. It is also worth paying attention to influential opinion leaders in your industry. Their recommendations will be of great value to your audience.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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The principle of a lead magnet in sales
People won't just give away their email addresses. They are cautious and protective of their personal information, especially after data processing scandals at large companies. To convince them to share their contacts, you need to offer something valuable and attractive.
Lead magnets come in many forms: e-books, video tutorials, templates, infographics, exclusive articles, or discounts on products and services. It’s important that the offer is relevant to your business and provides real value to potential customers.
For example, if you own an online store, offer a free product selection guide, expert advice, or unique discounts for subscribers. If you provide services, a lead magnet would be a free consultation, audit, or access to exclusive materials.
Create a compelling offer that solves a problem or meets a need for your target audience. Also, make sure to design your lead magnet well so it looks professional and trustworthy. By sending out useful and interesting content regularly, you will stay in touch with your audience, build trust, and gradually understand how to turn leads into sales.
The principle of a lead magnet in sales
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Let's look at several types of lead magnets that will be useful for your business: